If you’ve been in business for more than a minute, you’ve had at least one conversation about bartering. It’s a festival of confusion and angst. Folks loathe the idea of giving their service in trade. At the same time, they love the idea of getting services from someone else in trade. It’s definitely one of the […]
Archive | How-Tos & Tutorials
The four essential elements of your right idea + a free download
When you put yourself out there as the right person for a job, the right people will always take notice. When I put myself out there as someone who can help build a life you love by building a business you love, I expected to have a few people sending me “can you help me start this business?” […]
How to be self-employed without living invoice-to-invoice. Plus a rate setting primer.
Yesterday, a BrainyFeet reader disagreed with me in the comments. I’ll give you a minute to recover from the shock. What!? You’re not shocked? Hmm…neither was I really. Here’s what happened: Yesterday’s post listed 6 big, business killing mistakes I really hope you don’t make, in which is introduced the idea that Unsustainable: The trap of […]
Protect yourself against these six common reasons micro-businesses fail
If you’ve ever told anyone about your plans to go into business for yourself, it’s a pretty safe bet someone has replied, in no uncertain terms, that you’re doomed to failure. Then you nod and smile and keep walking your path. As well you should. The problem is, the doomsdayers aren’t all wrong. Self-employed, freelancers and […]
The Artists & the Crickets. An illustrated cautionary tale about friendship & marketing.
Once upon a time, a small group of artists found each other in the void. Little did they know that their adventures would someday become a cautionary tale for marketers everywhere. When they met, it was kismet. Finally they had proof that other people like them existed on the planet. People that just “get it.” […]
