If you’ve ever told anyone about your plans to go into business for yourself, it’s a pretty safe bet someone has replied, in no uncertain terms, that you’re doomed to failure. Then you nod and smile and keep walking your path. As well you should. The problem is, the doomsdayers aren’t all wrong. Self-employed, freelancers and […]
Tag Archives | business strategy
The Artists & the Crickets. An illustrated cautionary tale about friendship & marketing.
Once upon a time, a small group of artists found each other in the void. Little did they know that their adventures would someday become a cautionary tale for marketers everywhere. When they met, it was kismet. Finally they had proof that other people like them existed on the planet. People that just “get it.” […]
How to get great ideas in two simple steps
Ideas, ideas everywhere and not a thought to think. Lately, it seems like everyone’s talking about having too many ideas and not enough time to implement all of them. Some say that creativity and innovation are having a revival. Maybe you’re feeling like you weren’t invited to this party. What if you’re having the opposite […]
What your kids know about life that you forgot
Fearlessness. Uninhibited curiosity. An unquenchable thirst for adventure. Kids are magical creatures with an unimaginable capacity to adapt and learn from the world around them. Kids see the world through a lens of possibility. When confronted with a risk vs reward scenario, adults spend a lot of time detailing and categorizing all of the risks. Kids […]
Your Not-a-Business-Plan “Plan” for your Business
The good news: If you’re starting a business with your own green, you don’t need a fancy schmanzy business plan. The bad other news: I know you’re a rebel & a non-conformist, but if you want this thing to happen, you still need a freakin’ plan! What you should know about business plans In Part […]
